You are here: Home » International » News » Companies
Business Standard

US states led by Texas file updated antitrust complaint against Google

A group of U.S. states led by Texas has filed an amended complaint against Alphabet Inc's Google

Topics
Google | Google Antitrust | United States

Chris Prentice | Reuters  |  WASHINGTON 

Google

A group of U.S. states led by Texas have filed an amended complaint against Alphabet Inc's accusing the tech giant of using coercive tactics and breaking antitrust laws in its efforts to boost its already dominant advertising business.

The updated allegations are the latest in an onslaught of regulatory scrutiny of over its practices. The tech company faces several lawsuits, including one by the Justice Department for monopolistic practices.

Earlier this week, lost an appeal against a $2.8 billion European Union antitrust decision.

The amended U.S. lawsuit, filed in a federal court in New York late Friday, accuses Google of using monopolistic and coercive tactics with advertisers in its efforts to dominate and drive out competition in online advertising.

The lawsuit also highlights Google's use of a secret program dubbed "Project Bernanke" in 2013 that used bidding data to give its own ad-buying an advantage. For example, in a 2015 iteration of the program, Google allegedly dropped the second-highest bids from publishers' auctions, accumulated money into a pool and then spent that money to inflate only the bids belonging advertisers who used the company's Google Ads. They otherwise would have likely lost the auctions, the states alleged.

Neither Alphabet nor the Texas Attorney General's office responded immediately to requests for comment on the lawsuit.

 

(Reporting by Chris Prentice; Additional reporting by Diane Bartz; Editing by Lisa Shumaker)

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, November 14 2021. 10:00 IST
RECOMMENDED FOR YOU
.