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Walmart closes in on Amazon in online price war

By comparison, Walmart's online prices were 3 per cent higher than Amazon's on average in the first 350 days ending November 7, 2016, according to the study

Wal-Mart previously aimed to keep online and in-store prices equal for many of its most popular products, unless competition drove them lower
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Wal-Mart previously aimed to keep online and in-store prices equal for many of its most popular products, unless competition drove them lower

Nandita Bose | Reuters
Stores is within striking distance of matching Amazon.com’s online prices for the first time, a key milestone in its effort to regain the “low price leader” title.

Walmart has aggressively invested in making its prices more competitive against brick-and-mortar rivals since the start of the year.

Now, the shrinking gap is also becoming noticeable across a broad range of product categories online, according to a price study conducted for Reuters, as well as interviews with pricing experts, retail consultants, vendors and company sources.

Prices at Walmart.com are now only 0.3 per cent more expensive than Amazon on average, according to