Answers to last week's quiz (#137)

 

1. Which brand’s most innovative and first of its kind products were Film-Master and Ring Master?
   TAG Heuer. 
    
2. Recently, onboard a domestic airline in the US, a member of the cabin crew ordered a Hollywood personality off the plane over concerns that he would be unable to sit in his seat with both armrests down and seatbelt fastened, in accordance with airline policy. Name the airline and the person.
   Southwest Airlines and Kevin Smith, a Hollywood screenwriter, producer and director of the soon to be released movie Cop Out starring Bruce Willis 
    
3. Who claims to be the world’s largest online e-book store? 
   Barnes and Nobles 
    
4. First the 4Ps, then the 4Cs and now the 4As of marketing. Who is putting forth this new 4A framework for marketing and what is it? 
   Jagdish N Sheth along with Rajendra S Sisodia of Goizeuta Business School. Acceptability, Affordability, Availability and Awareness are the 4 As. 
    
5. This drink was originally launched in Spain and it means ‘Amazing’. It is sold in India too and for some time it was sold in apple and batberry flavours. Identify it.
   Mirinda, the soft drink brand 
    
6. In the UK, Germany, the Netherlands, Spain and Ukraine, the car is a pink Mercedes-Benz. In Argentina, one receives a pink Ford, while in Taiwan, it is a pink Toyota. In China, the vehicle is a pink Volkswagen Santana. What is being referred to here?
   Incentives to the Mary Kay sales force. Originally called the Pink Cadillac career car programme. 
    
7. It is known as one of the biggest commercial failures in video gaming history that led to the video game industry crisis in the 1980s. The company that released it suffered massive financial losses and an unspecified number of unsold copies are rumoured to have been buried in a landfill. Name the company and the game that failed.
   Atari’s video game ET, based on the movie character 
    
8. This invention was made in a US lab in 1964, and its inventor said “The story of the ____ technology has all the ingredients of a good novel. There was excitement, frustration, success, failure and personal tragedy”. Subsequently, the Japanese became masters of this technology. Name it. 
   The liquid crystal display, invented by George Heilmeier of RCA 
    
9. A hill in the Manmad region has a natural top that resembles the logo of a particular Indian brand. Name the brand.
   Thums Up 
    
10. Identify the company by its logo.
    Zain, the mobile telecom company which recently sold its Africa business to Airtel.

 

 

 

There were 35 all-correct entries for the strategist quiz #137. The winners who will receive a copy of Decision Management are: Raghav Pandey, Pune; Neelay R Thaly, Panaji; Mamata Pal, Hooghly; Suman Sanghai, Mumbai; Premchand Bhat, Bangalore; Anita Sharma, New Delhi; P Udaya Kumar, New Delhi; Anjumbano, Faridabad; Praveen Kumar, Bangalore; and Satya Jain, Meerut. Raghav Pandey also wins Rs 2,000.