Bollywood actors among those who breached ASCI influencer ad guidelines

Ranveer Singh, Urvashi Rautela, Jacqueline Fernandez named in report that lists 28 instances of violations by influencers, brands

The Advertising Standards Council of India (ASCI) on Thursday released a report that listed non-compliant influencers, which included actors Ranveer Singh, Urvashi Rautela and Jacqueline Fernandez, for failure to adhere to guidelines set by the watchdog last year.

ASCI launched the Guidelines for Influencer Advertising in Digital Media on May 27, 2021, to ensure transparency of branded promotions by influencers on social media. The regulations came into effect from June 14, and the Report on Influencer Advertising Guidelines is based on ASCI’s monitoring from July to December 2021.

According to the report, the key violations that were observed are: absence