In India, the best way to sell a product is to make a celebrity endorse it. Even toilet products.
A new report stated that toilet and floor cleaners, with a nine per cent share of celebrity ad volumes, were among the top 10 categories that celebrities endorsed during the January-June 2022 period. Meanwhile, the top category for which maximum celebrities from different professions endorsed brands, was e-commerce gaming, a report by TAM Media Research’s Adex India stated.
Other products that fell in the top category included aerated beverages, hair dyes, pan masala and washing powders and liquids.
Eight of the