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HUL is employer of choice: Nielsen

Apart from being the employer of choice, the survey said that HUL retained the 'Dream Employer' status for the fourth consecutive year

M Saraswathy  |  Mumbai 

The Nielsen Campus Track-B School Survey has said that Hindustan Unilever Limited (HUL) is the most preferred employer for students who will graduate in 2013, across functions. Apart from being the employer of choice, the survey said that HUL retained the 'Dream Employer' status for the fourth consecutive year.

According to the survey, the most critical factors that drive the choice of an employer claimed by the students are 'Degree of independence at work', 'Compensation', and 'Good growth prospects'. As per the survey, FMCG is the overwhelming favourite for not only the marketing students, but the Class of 2013 rated Fast Moving Consumer Goods (FMCG) as their most preferred industry.

"HUL believes that a strong and robust employer brand goes a long way in helping achieve the company’s business ambition. HUL’s strong employer value proposition is rooted in its unique positioning as a 'Leadership Factory' which gives big jobs very early on in a person’s career, and rich cross functional exposure," said the FMCG firm in a statement.

The Nielsen Campus Track represents the views of a large sample of students of the Class that will graduate in 2013 from the top 35 Business Schools in India. This is the 13th year of the Nielsen Campus Track study.

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First Published: Wed, February 13 2013. 11:07 IST