KIT: The cafe business in India

Strategic tools for the practising manager

The café market in India is estimated at $150 million (Rs 678 crore).

It has been growing at 40 per cent over the last five years.

Café Coffee Day is the clear market leader in this segment both by retail footprint and revenue.

Café Coffee Day plans to extend its footprint further by doubling the number of its cafés to 2,000 by 2014.

International chains like Gloria Jeans, Coffee Bean & Tea Leaf and Illy Café have entered the Indian market recently and have a limited footprint.