Welspun not to renew Tommy Hilfiger deal

Two years after signing an agreement with American fashion brand Tommy Hilfiger, the Welspun group has decided not to renew the contract, citing lack of demand.

The agreement between Welspun Retail, a subsidiary of the diversified textile and engineering group Welspun, and Tommy Hilfiger ended in February this year.

The original agreement was for sale of premium home textile brands, including bath towels, bedsheets, quilts, shower curtains, cushions, and bath accessories, of Tommy Hilfiger under the Welspun Retail roof.

Confirmed Akhil Jindal, president, Welspun group, "We have not renewed our licence agreement with Tommy Hilfiger."

Welspun India, the group's textile manufacturing arm, initially imported Hilfiger brand home linen products to India, but subsequently came to manufacture them locally.

"There were very few takers for the brand, which was priced at a premium to other brands . People were not interested in buying such premium products," Jindal added.