 "consumer durables firms")
As the rupee continues to slide against the dollar, it has added to the woes of consumer durables companies, which are left with no choice but to hike prices yet again. The industry is, in fact, battling a trifecta of problems — high commodity costs, Covid-induced lockdowns in China, and a depreciating rupee that will further push up the cost of imported components.
What’s more, interest rates are headed higher, increasing the cost of working capital for companies and raising the EMIs (equated monthly instalments) of customers who buy consumer goods by taking loans.
As a result, consumer durables companies
