Covid-19 impact on sectors: Consumption story hits the slow lane

The Rs 20-trillion stimulus package announced by the prime minister on Tuesday evening should help improve the fortunes of India Inc and these sectors

The last of a three-part series on the Covid-19 pandemic’s impact highlights the issues faced by the consumption and media sectors. 

While the impact is less on fast-moving consumer goods companies selling essential goods, the supply-side disruption at both production and distribution levels, as well as changing customer preferences, is denting the overall demand and sparing none. 

The fall in discretionary spends is apparent, given fewer sales of air conditioners in the middle of the peak summer season. 

For the media space, the dip in