Is Patanjali's Rs 20,000 crore revenue target realistic? Experts weigh in

With revenue of Rs 10,561 cr in FY17; doubling purely on FMCG in a year will be stiff, analysts say

Yoga guru Ramdev with Patanjali Ayurved's products

Yoga guru Ramdev with Patanjali Ayurved's products

Puneet Wadhwa New Delhi
With a reported turnover of Rs 10,561 crore in financial year 2017 (FY17), Baba Ramdev and Acharya Balkrisha - led Patanjali Ayurved Limited (PAL) expects its revenue to hit Rs 20,000 crore mark in financial year 2017-18 (FY18).
Analysts, however, are sceptical and are of the view that Patanjali may not be able to achieve this steep revenue target in FY18 purely on the basis of growth in the FMCG segment given the current industry growth rates and that the revival in rural demand is still some time away.

Also Read: Ramdev's Patanjali doubles sales to Rs 10,561 crore in FY17
"One must be mindful that this Rs 20,000 crore will also include commodity related products such as rice, wheat,

First Published: May 05 2017 | 09:50 AM IST

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