Home / Markets / Commodities / Significant audience for retail jewellers to capture in India: WGC

Significant audience for retail jewellers to capture in India: WGC

WGC said India's cultural identity is greatly intertwined with gold which is widely referenced in ancient scripts

Premium

The report said rural and urban consumers share positive attitudes towards gold but for different reasons. Photo: Kamlesh Pednekar

ANI

3 min read Last Updated : May 28 2020 | 2:16 PM IST

Nearly 60 per cent of Indian women own gold jewellery and 37 per cent of them have not bought gold jewellery in the past but are open to buying it in the future, according to the World Gold Council's (WGC's) new report.

This presents a significant potential audience for retail jewellers to capture. Gold jewellery is the second most popular item among fashion and lifestyle shoppers -- preceded only by designer clothes and silk sarees, said the report titled 'Retail Gold Insights: India Jewellery.'

WGC said India's cultural identity is greatly intertwined with gold which is widely referenced in ancient scripts, features

Topics : Gold World Gold Council

What you get on BS Premium?

Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
Pick your 5 favourite companies, get a daily email with all news updates on them.
Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
Preferential invites to Business Standard events.
Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.

VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in