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APCO ties up with Amazon to market handloom products


Andhra Pradesh State Handloom Weavers Cooperative Society (APCO) on Tuesday ventured into the e-commerce space with Amazon and listed its products on the platform.

As many as 104 varieties of high-quality handloom products are catalogued and listed in the initial phase. Industries Minister Mekapati Goutham Reddy made the ceremonial first purchase through the Amazon platform.

"This tie-up with Amazon will increase the reach of APCO products and establish a brand for its genuine handloom products," he said adding the initiative will make APCO financially self-sustainable and provide assured quality products to customers.

The state government led society will be charged with the least possible commission in e-commerce space. The referral fee is capped at 8 per cent on sale of products for APCO, which is typically about 15 per cent on other platforms and for other products on Amazon.


(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, December 03 2019. 18:19 IST