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Beware of these "news handles"

ANI  |  New Delhi [India] 

As is on the rise in several parts of the world, in as well have their fair share of account creators publishing content attributed to reputed leading dailies and broadcasters. While many argue that such accounts create an unwarranted impression of the in question, hidden behind such content is a possibility for account creators to mint money through web advertising, particularly through and

One such case that was studied extensively was that of multiple Macedonian websites that surfaced at the time of the in the As per a research, a number of young boys in nation of owned a minimum of a 100 pro-websites, many of them filled with sensationalist, Among prominent articles that were distributed by these websites was of the Pope's approval of as President, backing for and so on.

While the main idea of these young boys was to garner more clicks on their website and make money, many reputed dailies like The New York Times, and so on fell prey to such news and published detailed articles on the same.

Similarly, in India, a number of accounts have surfaced on to spread sensational fake content to garner more views. Adding to these, these "unofficial accounts" as they describe themselves, use similar colour combinations as the original handle, with gentle modifications, thus making it more convenient for a user paying lesser attention to detail to believe fake content being published through these parody accounts.

For example, after the conviction of in the blackbuck poaching case, the parody accounts used the opportunity to put out mock tweets of people extending support to the superstar.

A parody account of a leading broadcaster, 'TIMES HOW', post the announcement of the verdict tweeted "Arbaaz Khan and uploads Resume on Naukri . Com after jailed for 5 Years in the BlackBuck Poaching Case."

Similarly, a parody account of a leading newspaper, named 'Limes of India', tweeted "Celebration at Vivek Oberoi's house after convicted for 1998 blackbuck killing"

Also, a parody account of another English news channel, named 'RepubIic' tweeted about extended his support to Salman Khan saying "Going to jail is haram in Islam so I request to not send Salman to jail instead he can be asked to serve in madrasa."

trollers have also managed to create parody accounts of news agencies, one of them being of (ANI). Through this account, named @ANI_OfficiaI tweeted (SP) saying "Salman Khan was young boy when he mistakenly killed the blackbuck. And young boys make mistakes. Now he is the He should not be punished."

While most of the content that is put out by these account is a mockery of the content, have retaliated to the same accusing their identity of being misrepresented in the public eye.

On a related note, Cambridge Analytica, the political data firm with ties to Trump's 2016 election campaign, reportedly had a similar mode of operation set up with Macedonian websites that were linked to Facebook, through which it published a number of misinterpreted news reports.

As per a latest update, data on more than 87 million users was reportedly shared with Cambridge Analytica, much more than the 50 million previously estimated.

According to a blog post by Facebook's Technology Officer Mike Schroepfer, third-party developers could interact with the via an application programming interface through which the third parties extract the user's data.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, April 05 2018. 20:15 IST