Global OTT leader specialising in South Asian content, YuppTV partnered with Indiacast, a joint venture between Viacom18 and TV18, to air its array of channels including Aapka COLORS, MTV India, Rishtey and Rishtey Cineplex on its platform in Canada, thus enabling users access to varied Indian content.
"We have witnessed a steady increase in demand for South Asian content, especially Indian entertainment channels, from the global expat community, especially Canada," said Uday Reddy, Founder and CEO of YuppTV.
In succession to its association with Indiacast, YuppTV is now offering over 250 Indian channels to its global audience, in over 14 languages, including Hindi, Bengali, Punjabi, Marathi, Telugu, Tamil, Malayalam, Kannada, Bhojpuri, Oriya, Nepali, Sinhalese, Urdu and Bangla.
Content viewers can access the updated video content by YuppTV at their own convenience on six different screens, including Smart TVs, Internet STBs, Smart Blu-ray players, PDCs, Smart phones and Tablets.
"Digital and emerging platforms have huge potential, especially because it allows us to reach newer audiences including the millennial and the digital natives. This is our first such initiative in North America and we are looking forward to extending this partnership to other countries as well," added Sameer Goswami, SVP and Business Head - America for IndiaCast.
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