Mercedes-Benz, Daimler Financial Services expands offering; launches innovative extended warranty product - 'Advanced Assurance Programme'

ANI New Delhi [India]

The country's largest luxury car manufacturer, Mercedes-Benz in collaboration with Daimler Financial Services India and Reliance General Insurance, today launched a unique extended warranty product - 'Advanced Assurance Programme', aimed towards a hassle free vehicle ownership experience for its discerning customers. Mercedes-Benz customers, who currently avail the extended warranty program up to 4th year of operation, will now be offered an extended warranty up to six years with 'Advanced Approved Programme'.

This unique insurance product was launched by Mr. Roland Folger, MD & CEO, Mercedes-Benz India, Mr. Fred Weick, MD & CEO, Daimler Financial Services India and Mr. Rakesh Jain, MD, Reliance General Insurance India.

Continuing its endeavour of providing the Best Customer Experience to its discerning patrons, the launch of the 'Advanced Approved Programme' promises to drive tremendous value to a new as well as an existing customer.

This unique product will enhance the vehicle ownership experience even further beyond the standard warranty tenure of three years. Advance Assurance program will be available in three options, namely 4th Year, 4th and 5th Year and for 4th, 5th and 6th Year.

Commenting on the launch of 'Advanced Assurance Programme, Mr. Roland Folger stated, "'My Mercedes My Service' was launched last year with the objective of creating a new benchmark in the luxury car industry, whereby the customer gets to enjoy service excellence and the lowest cost of ownership for their cherished Mercedes-Benz vehicle. With an aim of providing complete peace of mind for patrons, Mercedes-Benz has introduced innovative service packages and flexible Finance and Insurance programmes from its group company, Daimler Financial Services. With the launch of 'Advanced Assured Programme' today, we have furthered deepened our customer commitment and offered yet another reason to buy a Mercedes-Benz. We are confident that the numerous benefits associated with 'Advanced Assurance Programme' will drive complete peace of mind for our discerning patrons and offer them an unparalleled ownership experience."

Fred Weick, Managing Director and CEO, DFS India commented, "Daimler Financial Services India remains Mercedes-Benz's preferred financial partner and has been offering truly innovative Finance and Insurance products for the brand's customers for the last five years. Insurance business remains one of our key strengths and the launch of 'Advanced Assurance Programme' in collaboration with Reliance General Insurance is a reiteration of our commitment to creating the best customer experience.

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The 'Advanced Assurance Programme' packs a host of unique benefits and values and promises to become yet another preferred product from our portfolio."

Mr. Rakesh Jain, CEO, Reliance General Insurance said, "we are delighted to be exclusive partners with Mercedes-Benz, a brand that stands for the aspiration, performance and perfection, in this initiative. This partnership reiterates our commitment to offer a wide range of customized products offering protection and deliver exemplary experience to customers at every stage of their product life cycle."

Key features of Advanced Assurance Programme

'Advance Assurance Program' introduces numerous benefits and features for the customer that become applicable after the completion of the standard 3 year warranty (2 year standard warranty + 1 year STAR CARE).

Varying periodic options: Advance Assurance program will be launched with 3 periodic ownership options, namely, 4th Year, 4th & 5th Year and 4th, 5th and 6th Year.

Flexibility: These extended warranty programmes can be purchased anytime before the completion of the 3rd year of ownership. There is also an exit clause available with these programmes where a customer can exit if he wishes to within the standard warranty period.

Attractive Pricing: The 'Advanced Assurance Programme' significantly reduces the extended warranty price when compared to the existing programmes. The 'Advanced Assurance Programme' for the all New LWB E-Class for instance is Rs. 66,000 which is 18% lesser than the existing extended warranty programmes.

The aggressive pricingis a result of high product confidence and in-depth knowledge of the Indian driving behaviors using big data analysis and reinforces Mercedes-Benz's low cost of ownership proposition.

Unlimited mileage: Advanced Assurance Programme features unlimited mileage warranty and sold to non-commercial customers only. These programmes are also transferable to the second and subsequent owners.

Serviceability: Serviceability of the vehicle under this programme is pan-India.

'Assured Advance Programme' Online Calculator

The innovative online calculator introduced with 'Advanced Assurance

Programme' and available at the Mercedes-Benz India's official website ( allows customers to calculate the price based upon the selected Model and Age. It also allows the customer to view the prices for the selected model across all age and segment in the same screen.

Additionally, the email functionality of the calculator allows the customer to get a quick estimate of the product as per the selection.

The online calculator will drive immense value to a customer enabling her/him to get price estimation for his selected product of choice, even before contacting the dealership.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: May 16 2017 | 4:21 PM IST

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