Pamela Anderson launches new animal rights charity at Cannes

Pamela Anderson has launched her new animal rights charity at Cannes Film Festival, according to reports.

The former 'Baywatch' star stepped out to launch the Pamela Anderson Foundation alongside Dame Vivienne Westwood at the film festival, the Daily Express reported.

The 46-year-old actress has long been a supporter of animal welfare through her involvement with the People for the Ethical Treatment of Animals (PETA) charity.