Business Standard

Plaza Premium Lounge launches first-ever global brand campaign "Your Airport Moment"


Plaza Premium Lounge, the world's largest independent airport lounge network, celebrates unique airport experiences with global travellers by launching "Your Airport Moment" campaign to include, print and online advertising, airport billboards and a campaign landing webpage in addition to a social media initiative with #myairportmoment to run starting March 2019.
Based on the concept of "Everyone is a Traveller", portraying the precious airport moments for solo travellers, business travellers, and families and friends - the many hats every individual wears in their travel journeys. The campaign will be promoted on the brand's key strategic locations: Australia, Hong Kong, India, mainland China, Malaysia, the Middle East, and the UK.
"Airports are now a destination in itself. The traffic of passengers at IGI has been recorded as 65.7 million in the last financial year and is likely to cross 80 million by 2020. The comfort of lounges has been an integral part of the traveller's lifestyle. We are already in the process of bringing our experiences to new locations and with the launch of this global campaign, we would like to invite the travellers to experience our premium service and share their unforgettable moments," said Bhavya Kukreja, GM, PR & Marcom - Plaza Premium Group, India.
The social media programme will go live in March 2019. Travellers posting their best and unique airport moments with dedicated hashtag #myairportmoment will have a chance to win one-year Plaza Premium Lounge gift cards with access to the global locations. The winner selection will be subject to the final decision of Plaza Premium Group and Plaza Premium Lounge.
With over 70 locations across 30 international airports, the award-winning Plaza Premium Lounge is located in Greater China (mainland, Hong Kong, Macau and Taiwan regions), Asia Pacific (Australia, Cambodia, Indonesia, Malaysia, Philippines and Singapore), Americas (Brazil and Canada), Europe (Finland - opening February 2019, Italy and U.K.),India and the Middle East (Oman, Saudi Arabia and United Arab Emirates). In India, Plaza Premium Lounges are present in Delhi, Bengaluru, Hyderabad and Ahmedabad airports. Advance online booking for single use and on-location pay-in option are available; while travellers with eligible credit cards and privilege cards are entitled to access the lounge. The brand's travel reward programme partner Plaza Premium Lounge gift card is the ideal gift all year round and valued business partners.
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First Published: Feb 28 2019 | 1:32 PM IST

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