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Policybazaar.com to foray into healthcare tech, service space

ANI  |  Dublin [Ireland] 

ETechAces Marketing and ("ETechAces"), which owns India's leading insurtech brand, ("PolicyBazaar") and India's leading lending marketplace, PaisaBazaar.com ("PaisaBazaar"), is now foraying into the and service space.

As part of its plans to capture the out of in estimated at nearly USD 100 billion, the new venture will provide and over phone medical consultations, to begin with. It aims to provide 1 million free medical consultations by March 2019 and reach the scale of 5 million by March 2020.

Given that social security support on is either very limited or difficult to access for the general public, the venture aims to redefine the way seeks quality medical services, just like its parent company has done it for the

"Our vision is to change customer behavior in the by making the consumer shift to from offline by building an easy to use, convenient and We believe that has huge potential to disrupt, and can follow the same growth trajectory as the which initially faced a similar kind of consumer inertia that this space faces," said Yashish Dahiya, Co-founder and CEO, of Companies.

has one of the lowest ratios for a doctor per 1,000 people amongst the developing countries. Having a physical interaction with a medical practitioner is not only a time-consuming process but also an expensive one, especially in the sector. Even though government hospitals and state-run health centers offer consultations either free of cost or at subsidized pricing, it's not easy to get an access to these services.

"We will be building a team of certified and quality medical professionals to give consultations to customers. This shall be supported by a robust AI will play a key role in helping us build this in scale and efficiency," said Dahiya.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, June 13 2018. 21:20 IST
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