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Business Standard introduces legendary cricketer 'Virender Sehwag' as its Brand Ambassador

Business Finance

ANI - An online insurance web aggregator has roped in legendary cricketer Virender Sehwag as it's Brand Ambassador. By signing him, has launched its biggest marketing campaign, spread across the insurance products basket of term insurance, health insurance, life insurance, car insurance and others.

"Sehwag is one of the most respected, self-made sports-persons. He is simple, trustworthy and genuine. He believes in transparency and honesty as a person and that is what excites us as a brand. is built on similar principles and values- trust is the core of it. So it's not just a simple association, it's a partnership of values. With this association, hopefully, we will be able to reach every Indian household and will build trust among customers towards," said Naval Goel, CEO and Founder of

"It is great to be associated with a company, which stands for trust and simplicity. Insurance is one of the most important financial products that protect us financially during times of death, disability or disease and it is important to choose the right policy. I am really impressed by the work done by the team of in spreading insurance awareness and bringing much-needed transparency in the process", commented Virender Sehwag on his association.

Claims to be one of the leading and trusted online insurance web aggregators, the company have come out with the face of the organization for the first time. The new ad campaign will be launched in the digital platform at the onset; however, gradually encompassing outdoor and print for publicity.

Sehwag has personally worked on this campaign as he wants people to get aware of the importance of having insurance in today's era from a trusted advisor.

After seeing Virender Sehwag in Babysitting campaign ahead of Australia's Tour of India, which is really eye-catching, this is something new where he is involved.

"With this association, will garner a much wider reach. The company is planning to come out with different marketing campaigns with Sehwag soon", said Anil Kumar, Marketing Manager,

"Well, having Virender Sehwag as brand ambassador is really a great thing for us. We all are aware of his achievements and his gentle behaviour. His helpful nature and kind heart made us consider him as the face of the company. He is a complete gem who understands the value of trust", said Shehnaz Ali Siddiqui, Corporate Communications,

The Arjuna & Padmashree Awardee, 'Virender Sehwag' carries a wide fan base, and this marketing campaign with will surely bring a positive response.

This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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First Published: Wed, March 27 2019. 13:21 IST