This move is part of Rubique's aggressive growth plan for scaling up its business and march towards the market leadership position.
Anup with his exceptional leadership skills and vast experience will direct Rubique in its critical transformational and scaling-up initiatives, by helping the brand undertake and complete the technology transformation, new lending projects, partnerships and profitability.
He will be working closely with the senior leadership team on financial, internal controls and operations for Rubique.
Apart from this, his role will also involve a critical element of investment advisory and support the board in building a robust growth strategy.
"Anup brings with him a wealth of experience across financial and other business verticals in areas of business mentorship and scalability. At this stage when Rubique is set to change the gears and ready to enter market with renowned enthusiasm, Anup's guidance will help us march in the right direction of making greater inroads across India with our tech-backed financial products and scaling-up to the next stage in evolution. His rich and diverse expertise will help us in accelerating our business growth in both domestic and international markets," said Manav Jeet, Managing Director and CEO, Rubique.
With over 25+ years of experience in spearheading multi-functionality roles in multiple sectors, across geographies, Anup has helped shape various businesses with his leadership and management abilities and is known for his detailed operational skills.
"India is evolving as a major fintech hub in the world and Rubique is unique model in India serving individuals as well as SMEs. New technologies such as artificial intelligence, big data and blockchain are now a mainstream topic of discussion in many markets. And I'm happy to see that Rubique has rightfully focused on all these technologies to address the current gap and work efficiently with market realities. Such initiatives can simplify financial ecosystem, providing quick, easy and hassle-free access to credit. Digital technology integration into all areas of a business will bring value to its customers. But this landscape is constantly evolving and hence one must operate with agility. I would be happy to guide team Rubique in this competitive yet interesting domain," added Anup Vikal.
Over the years Anup has helped several brands in business strategies including incubating and developing new businesses, mergers and acquisitions, portfolio management of group of businesses and implementing portfolio restructuring decisions, and has also incubated new businesses like education, travel retail and many more.
Rubique, since inception has seen immense growth in terms of business numbers, loan approvals and disbursements.
The company has facilitated an overall loan disbursement of more than Rs 2670 crore, of which over 65 percent are being disbursed to SMEs.
Currently, Rubique houses more than 2 Lakh customer base in the country.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)