You are here: Home » News-ANI » Business
Business Standard

RYTHM Foundation set to play big role in cancer care in partnership with CPAA


Hong Kong-based RYTHM Foundation which has been associated with the Cancer Patients Aid Association (CPAA) has further decided to strengthen its support to the fight against cancer in India among other worthy causes.

RYTHM Foundation, the corporate social responsibility arm of direct selling company QNet and CPAA came together in late 2016 thanks to the awareness created by Bollywood star Vivek Oberoi, who has been a patron of CPAA for over a decade. CPAA is a non-profit organisation dedicated to the total management of cancer as a disease for last 48 years.

In September last year, Vivek Oberoi announced a partnership between the CPAA and RYTHM Foundation for the Adopt-a-Patient Scheme to fund the treatment of 20 children with cancer, from low income families. Since the launch of the project, children chosen by the CPAA between the ages of 2 and 16 have been undergoing treatment at leading hospitals in Mumbai.

In May this year, the CPAA announced that 19 of the children were now on the road to recovery and undergoing maintenance therapy. Recently, the CPAA was invited to QNet's annual global convention in Malaysia to speak about their work and they brought with them three brave young warriors, Divyanshu, Lahu, and Aakanksha, who are now cancer free.

Vivek Oberoi accompanied CPAA and the children and thanked RYTHM Foundation for its support. Vivek Oberoi said "Because of RYTHM Foundation's support, the CPAA was able to help these children and their families through the toughest period of their lives. And now, they are here in Malaysia, on their very first international trip to thanks to the generosity of RYTHM."

"Thank you Vivek Bhaiya, RYTHM and CPAA for helping us," chorused the kids to the thunderous applause of 20,000 people from around the world who had gathered at the 5-day convention.

RYTHM Foundation is currently in discussions with CPAA to fund a project for early detection of cancer, as part of its commitment to support community well-being initiatives in India.

"RYTHM stands for Raise Yourself To Help Mankind, which is the underlying principle of the Foundation that believes in helping people become self-empowered, in order to have a positive impact in society. We could not have found a better partner for our first major venture into India than CPAA which has been working passionately and relentlessly towards cancer treatment and awareness, especially for patients and families from the lower economic strata," said Richard E Zinkiewicz, Trustee of RYTHM Foundation.

Anita Peter, Executive Director of CPAA said, "It gives us immense pleasure to be associated RYTHM Foundation who has not only given a new life and hope to our cancer stricken kids but will also join hands with CPAA to eradicate cancer."

In the past, the Foundation has partnered with Avalokiteswara Trust to build 15 libraries in rural schools in the remote villages of Ladakh region and has also donated USD 40,000 to the Akshaya Trust in Madurai to build a shelter for the homeless. Earlier in 2008, the foundation donated USD 30,000 towards UNICEF's water and sanitation programme in the flood-affected districts of Bihar. The partnership with CPAA is amongst the first major long-term partnerships RYTHM Foundation will be entering into in India.

"We are committing to allocate USD one million over the next three to five years towards community well-being projects in India in line with the government's health initiatives through active participation in the Swastha Bharat Abhiyaan program," Zinkiewicz added.

A series of community well-being initiatives have already been implemented through QNet in Karnataka, Tamilnadu and Telangana.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, July 12 2017. 12:48 IST