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Yatra appoints Mudit Shekhawat as Chief Marketing Officer

ANI  |  New Delhi [India] 

Leading company, com, on Monday announced the appointment of Mudit as its

will be responsible for leading marketing activities, alliances and ancillary revenues across all com business-lines and group entities.

In addition to further strengthening Yatra's brand positioning, he will also manage all consumer marketing initiatives across platforms to drive customer stickiness and loyalty.

"We are delighted to have Mudit come on board with us. As a veteran of the industry, he brings with him vast experience in digital and consumer marketing, which will spur additional growth for us and cement our position as India's travel planner," said Sharat Dhall, (B2C), com.

Mudit comes with rich consumer marketing experience of more than 12 years in the consumer internet space, most recently with Ola, where he was

In his earlier stints, he has worked with Myntra, and in various marketing leadership roles.

"I am excited to be a part of Yatra, one of the first big Indian It's a dynamic category and I look forward to the challenge of making the Yatra brand even larger, more loved and trusted amongst Indian travellers," said Mudit

Mudit is an alumnus of IIT Madras, from where he went on to do a Masters in Engineering from before finally finding his calling in marketing, and rounding it up with an MBA from ISB Hyderabad.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, April 16 2018. 14:10 IST