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Airtel announce FREE access to thousands of e-books on Juggernaut Books

Capital Market 

Bharti Airtel enabled FREE access to thousands of titles on its e-books platform - Juggernaut Books (formerly known as Airtel Books) for all its customers.

As India stays at home to support the Government's efforts to contain the spread of #COVID-19, readers can now access thousands of top books and novels on Juggernaut Books (formerly known as Airtel Books) for FREE by simply downloading the app (Android/iOS) on their smartphones.

Juggernaut Books offers e-books and novels across a wide range of genres - love and romance, business, history and politics, fitness, diet, spirituality and classics.

Top titles on Juggernaut Books include: The CEO Factory by Sudhir Sitapati Bottle of Lies by Katherine Eban Early Indians by Tony Joseph Mind Without Fear by Rajat Gupta Pyjamas are Forgiving by Twinkle Khanna 12 Week Fitness Project by Rujuta Diwekar Kohinoor by William Dalrymple Century is not Enough by Sourav Ganguly Good Economics by Abhijit Banerjee and Esther Duflo

Airtel acquired a strategic stake in Juggernaut in 2017 and is committed to expanding the reach of this fast growing digital publishing platform. Juggernaut has recently launched a path breaking campaign #readinstead with the aim to push people into reading.

It is also organizing an innovative online literary festival as part of its efforts to promote reading. The online lit fest will see participation from Juggernaut's top authors.

As part of its content portfolio, Airtel also offers over 10,000 movies and shows plus LIVE TV to its customers on Airtel Xstream app and over 4 million songs and curated music on Wynk Music.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, March 26 2020. 14:33 IST