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Domino's Pizza partners with ITC to launch 'Domino's Essentials' service

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Capital Market
Domino's Pizza in partnership with ITC Foods has launched Domino's Essentials.

The delivery infrastructure of Domino's will be leveraged to help customers order everyday grocery essentials offered by ITC Foods, India's most trusted packaged staple brand. A combo pack of Aashirvaad Atta and Spices including chili, coriander and turmeric powder will be available on Domino's app starting today. This service will be available for consumers first in Bengaluru and then in the cities of Noida, Mumbai, Kolkata, Chennai and Hyderabad. This first-of-its-kind, unique partnership between a QSR and a FMCG company is aimed at serving the community at large by ensuring uninterrupted supply of essential items without them having to step outside the safety of their homes.

 

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First Published: Apr 03 2020 | 10:16 AM IST

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