Indian e-commerce market reached US$ 38.5 billion in 2018-19As per the Economic Survey 2017-18, the electronic commerce (e-commerce) market in India is estimated at US$ 33 billion, with a 19.1% growth rate in 2016-17. As per the National Association of Software and Services Companies (NASSCOM) Strategic Review 2018, in the Information Technology and Business Process Management (IT-BPM) sector in India, the Indian e-commerce market was US$ 33 billion in 2017-18 and reached US$ 38.5 billion, growing at a rate of about 17% in the financial year 2018-19.
As per extant Foreign Direct Investment (FDI) policy, FDI up to 100% is permitted under automatic route in companies engaged in e-commerce provided that such company engaged only in Business to Business (B2B) e-commerce. Further, 100% FDI under automatic route is permitted in marketplace model of e-commerce but FDI is not permitted in inventory based model of e-commerce. Moreover, an entity is permitted to undertake retail trading through e-commerce under the following circumstances, subject to FDI policy provisions:
* A manufacturer is permitted to sell its products manufactured in India through e-commerce retail.
* A single brand retail trading entity operating through brick and mortar stores is permitted to undertake retail trading through e-commerce.
* A food product retail trading entity is allowed to undertake retail trading, including through e-commerce, in respect of food products manufactured and/or produced in India.
For foreign investment in sectors under automatic route, no prior permission of Government of India is required. FDI in retail has been allowed in a calibrated manner after having intensive consultations with stakeholders including concerned Ministries, Departments, State Governments, apex industry chambers, Associations and other organizations taking into consideration their views/comments.
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