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'Black Panther' effect in travel searches

IANS  |  New Delhi 

The success of "Black Panther" is getting translated into with Park in getting into the wish list of many travellers, according to a survey.

Set shortly after "America: Civil War", "Black Panther" shows T'Challa returning home to a fictional isolated, technologically-advanced African nation of to become

According to the survey, shared by booking website, searches for Park in have surged by 55 per cent year-on-year in the last two months, read a statement.

After spotting the spike in searches to Wakanda Park, Wisconsin, the at the platform noticed similar peaks in demand for other Wakanda namesakes around the world.

Wauconda, (pronounced identically to Wakanda) was up more than 25 per cent and Makanda, also in Illinois, was up over 40 per cent year-on-year.

Further, Wakaya, in was up over 23.5 per cent and Wakkanai in enjoyed a more than 55 per cent year on year uplift.

The is for January and February 2018 compared to January and February 2017.

Jessica Chuang, Director, Regional Marketing Greater China, SEA and said: "The film has touched the hearts and minds of millions of film fans around the world.

"It's a brilliant watch and we regularly see that pop culture inspires We love that holidaymakers are seeking the 'Black Panther's homeland, from to "

"Black Panther" is among the first films by the house of which predominantly has a black cast and also shows a number of strong women of substance who work as the protagonist T'Challa's allies.

Distributed by Walt Disney Studios Motion Pictures, "Black Panther" features Chadwick Boseman, Lupita Nyong'o, Michael B Jordon, Danai Gurira, Letitia Wright, Angela Bassett, and Martin Freeman, among others. The film released in on February 16.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, March 13 2018. 14:50 IST