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Facebook sues South Korean firm over data misuse

IANS  |  San Francisco 

Battling the scandal, has now filed a lawsuit in state court against Rankwave, a South Korean analytics company that ran apps on its platform.

The lawsuit alleged that abused Facebook's developer platform's and refused to cooperate with a and request to delete the data.

"was investigating Rankwave's data practices in relation to its advertising and marketing services.

"failed to cooperate with our efforts to verify their compliance with our policies, which we require of all developers using our platform," Jessica Romero, said in a statement on late Friday.

She added that has already suspended apps and accounts associated with

"The lawsuit asks the court to enforce the basic cooperation terms that Rankwave agreed to in exchange for the opportunity to operate apps on the platform," Romero noted.

According to TechCrunch, Facebook's lawsuit centres around Rankwave offering to help businesses build a Facebook authorization step into their apps so they can pass all the user data to Rankwave.

"It then analyzes biographic and behavioural traits to supply user contact info and ad targeting assistance to the business," the report said.

"That app could pull data about your Facebook activity such as location checkins, determine that you've checked into a baseball stadium, and then Rankwave could help its clients target you with ads for baseball tickets," the report noted.

Rankwave's app asks for users' Facebook data in exchange for providing them a "Social Influencer Score".

"By filing the lawsuit, we are sending a message to developers that Facebook is serious about enforcing our policies, including requiring developers to cooperate with us during an investigation," said the

Facebook recently announced to ban personality quiz apps on its platform -- a move taken after the scandal last year that helped researchers access personal information of 87 million users via the quiz app "thisisyourdigitallife".

Federal prosecutors in the US are now probing whether top executives of Facebook were aware of data harvesting by the British political consulting firm

--IANS

na/pg

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, May 11 2019. 10:04 IST
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