You are here: Home » News-IANS » General
Business Standard

Google's mobile app homepage to now reflect ads

IANS  |  San Francisco 

Accelerating efforts to generate larger revenues, has announced it will allow ads to reflect on the homepage of its from later this year.

The ads would be displayed on the "Discover" section of the homepage in a news feed layout and would be algorithmically personalised.

"Rolling out to all advertisers globally later this year, Discovery ads are a new way to reach people across properties in the moments when they're open to discovering your products and services," Prabhakar Raghavan, Senior Vice President, Ads and Commerce, wrote in a blog-post on Tuesday.

The also plans to then place ads with up to eight pictures in its search results as part of its "Gallery ads" feature.

"By combining with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer. We've found that, on average, ad groups including one or more gallery ad have up to 25 per cent more interactions-paid clicks or swipes-at the absolute top of the mobile Search results page," Raghavan said.

Ads would also appear on the homepage of Google Shopping, which users would be able to personalise and filter based on features they care about and brands they love.

Google's announcements come amid reported concerns among investors in Alphabet, Google's parent company, that like and are drawing a disproportionate number of toward their platforms and away from Google, web portal reported.

--IANS

rp/in

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Wed, May 15 2019. 10:14 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU