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French Bakery Brioche Doree on Saturday launched its first store in India in partnership with HR Bakers, promoted by Haldiram Managing Director (MD) Ashish Agarwal. The store is in Connaught Place, here.
According to a HR Baker statement, the Haldiram MD entered into a "master franchise agreement" with the French brand.
Agarwal has invested about Rs 4-5 crore in the brand and said HR Bakers is open to exploring more synergistic tieups with other brands.
Agarwal said four more outlets in the National Capital Region and other markets are expected in the first year of operations.
The outlet has started serving delicacies French Bakery is known for.
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