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Haldiram brings French bakery Brioche Doree to India

IANS  |  New Delhi 

French Doree on Saturday launched its first store in in partnership with HR Bakers, promoted by Haldiram (MD) Agarwal. The store is in Connaught Place, here.

"Internationally acclaimed Parisian French Doree launched its first exclusive store in today with HR Bakers at Connaught Place, New Delhi," the statement said.

According to a HR statement, the Haldiram MD entered into a "master franchise agreement" with the French brand.

"Doree is known to be the second largest bakery/cafe chain in the world. The store of the brand in has been curated in 100 per cent vegetarian avatar," it said.

Agarwal has invested about Rs 4-5 crore in the brand and said HR Bakers is open to exploring more synergistic tieups with other brands.

Agarwal said four more outlets in the National Capital Region and other markets are expected in the first year of operations.

The outlet has started serving delicacies French is known for.

--IANS

rrb/sn

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, February 09 2019. 20:18 IST
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