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LMIFW celebrates sari's multiplicity at finale

IANS  |  New Delhi 

Popular designers such as Rimzim Dadu, Bal and celebrated the multiplicity of on the runway of the Lotus Make-Up Fashion Week (LMIFW) grand finale on Saturday here.

"The grand finale paid homage to the adaptability ingrained in the warp and weft of this traditional fabric, which hasn't lost its relevance pan-despite western onslaught. Today, the has seen many innovative and artisanal renditions to woo the modern, thinking woman in a youthful way," Sunil Sethi, FDCI, said in a statement.

Other designers or brands who presented saris and their myriad interpretations included names such as Akaaro, Alpana & Neeraj, Amit Aggarwal, Khanna, Anavila, Anita Dongre, Bodice, Gaurav Gupta, Little Shilpa, Neeru Kumar, Pankaj & Nidhi, Payal Khandwala, Prashant Verma, Raw Mango, Gandhi + Rahul Khanna, TAANI by Tanira Sethi, and

The fashion extravaganza was preceded by a nationwide campaign celebrating six yards of magic.

For some, the is #sixyardsoflife; for others, its #sixyardsofhistory, #sixyardsofinheritance, #sixyardsofdrama, #sixyardsofselfexpression, #sixyardsofmagic or even #sixyardsofmischief.

The #sixyardsof campaign invited women across to post their images in their saris on and tagged them with the emotion evoked by the draped wonder.

"The sari has remained a symbol of femininity and versatility, two key elements of our philosophy, making it a perfect fit for the ultimate showcasing at LMIFW. What's interesting is new dimensions are being curated out of the existing template of the sari to make it culturally emblematic," added Nitin Passi, Jt. of Lotus Herbals Pvt. Ltd.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, March 17 2019. 14:42 IST