Short news service mobile application, Way2 has reached 500 million views per month in a short span of three months of its launch.
The achievement is a validation of the unique model and indicates the potential regional language-based news platform has in this country, Way2Online, a leading new media organisation, said in a statement on Tuesday.
Launched in December last year, Way2 offers news snippets in eight local languages, besides in English. It has seen a 300 percent growth in its daily active users in the last three months.
"News on the move is fast catching up with the young generation, who intend to stand connected with the latest happenings from around the world. Considering the lifestyle and time constraint among the users, we developed a format that is unique in nature and offers optimal information to its consumers," said Raju Vanapala, founder and CEO of Way2.
"Available statistics indicate that every user on an average flips through 50 stories per day; and every day there are 18,000 new Application downloads," he added.
According to available statistics, over 70 percent of the total traffic on the app comes from the local language consumers.
So far, the Way2 App has reached 6.5 million downloads while at least 650,000 visit the app every day.
Hindi, Telugu, Tamil, Malayalam, Kannada, Gujarati, Marathi and Bangla are the eight regional languages which bring in visitors to the App.