"We have formally launched JD-U membership drive from today," Kumar said in his address at the party function here.
Kumar appealed to party workers and leaders to join the drive to recruit new members during the month long campaign. The last membership drive was held three years ago in 2016.
He said the party national executive will meet here on Sunday.
The JD-U plans to strengthen the party by inducting more new members from panchayat level to the national level. Last year, the party had set a target to induct 50 lakh new members.
The party is upbeat after it won 16 of the 17 seats it contested in the Lok Sabha polls in Bihar.
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