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Writing for television shows is like "having a dish that should not get cold ever", says writer-director S. Manasvi and adds that TV shows do not follow any writing pattern.
The 37-year-old has written for shows like "Chhoti Bahu", "Left Right Left" and "Parvarrish: Kuchh Khattee Kuchh Meethi".
"The challenge of writing for small screen is that there is no beginning, middle or end. You just have to go on telling a story and have to keep the audience hooked. So it is like a dish, which should not get cold ever," Manasvi told IANS.
"As writers one thing that we keep in mind is what is the uniqueness that we are going to bring forward," he added.
Keeping viewers hooked on is an uphill task "because people should not feel that they have seen it before. So, we try to bring in the novelty factor and tell a story, which has not been told before. Even if there is a story that has been told before, we try and present it in a new form."
With various shows trying to introduce something "unique", there is a general complaint from the viewers of stories following similar track.
The writer, who made his debut as a director with 2011 movie "Love U...Mr. Kalakaar!", feels every story has a particular life and "when that story is coming to an end new characters come in".
Manasvi, a alumnus of the Indian Film And Television Institute, Pune, is currently busy with Star Plus' new show "Ek Nand Ki Khushiyon Ki Chaabi...Meri Bhabhi", which aims at re-defining the relationship between sisters-in-law.
Talking about the concept, Manasvi said: "For us, the inspiration was to show that nanad-bhabhi relationship can co-exist in harmony."