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Not only cricketers, other sportspersons score big in endorsement deals

IANS  |  New Delhi 

With doing well in a range of Olympic in recent years, sportspersons in disciplines other than have also started to score lucrative endorsement deals.

Olympic and silver medallist P.V. Sindhu is the latest non-to be associated with a mega sponsorship deal. The star recently signed a four-year sponsorship deal for a whopping Rs 50 crore with Chinese brand

The record deal comes after K. Srikanth was offered a cool Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer is another non-to strike it big. The six-time world champion signed a deal with in September as their brand The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star has also joined the bandwagon. and World U-20 champion signed an endorsement deal with sports in September last year.

The has also become the brand for YONO, integrated digital banking platform, and She has also become the first Indian sportsperson to be a Unicef Youth

however, continues to rule the roost. Indian team has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with in February 2017. The agreement is supposed to last 8 years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, India, Remit 2 and

The batsman had dethroned Bollywood star as the most valued celebrity in for the first time in 2017.

Italian luxury had announced former India as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star batter Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

(Ajeyo Basu can be contacted at



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, February 10 2019. 15:40 IST