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Samsung opens world's 'largest' mobile experience centre in Bengaluru

IANS  |  New Delhi 

Looking to further its position in India, South Korean tech on Tuesday set up what is arguably the world's largest mobile experience centre in Bengaluru, barely two months after it opened its biggest mobile factory in

According to Mohandeep Singh, Senior Vice President, Mobile Business, India, the tech is looking to become a part of the larger communtiy in Bengaluru and this (experience centre) is an extension of the firm's "Make for India" endeavour.

"We are looking at more number of such experience centres in the country. We are looking at covering all the big cities in over a period of time with such centres," Singh told IANS.

However, he did not mention a timeline for the launch of other such centres in

Bengaluru's iconic was given a facelift to turn it into "Opera House" that brings together technology, lifestyle and innovation to offer unique experience to users and prospective buyers.

The centre would offer (VR), (AI) and Internet of Things (IoT) experiences and for the first time in India, enthusiasts would be able to enjoy VR experiences such as the "4D Sway Chair" or the "Whiplash Pulsar 4D chair" that makes 360-degrees three-dimensional movements.

The would also showcase its full line-up of and at the experience centre along with flagship such as the QLED TV, Smart TVs, "The Frame", and "Family Hub" refrigerators.

The centre would also house a home appliance zone which would have a kitchen set-up where a would give live cooking demonstrations using Samsung smart ovens.

Also, this would be the biggest-ever display of Samsung accessories such as cases, covers and power banks at the "Samsung Opera House" wherein prospective buyers would be offered customisation options for accessories.

"They would be given choices such as installation of military strength skins for screen protection and 360-degree body protection (for phones). They can also get engraving done of any design or content on the mobile covers they choose," the company added.

"Samsung Opera House" would also house a range of Harman Kardon, JBL and Samsung

In June last year, the South Korean tech announced a Rs 4,915 crore investment to expand its plant and, after a year, the new facility is ready to double production.

The company is currently making 67 million in the country and with the new plant being functional, it is expected to manufacture nearly 120 million

Samsung dominated the premium segment in in the first half of 2018 with 48 per cent market share, a report from (CMR) said on 17 August.

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, September 11 2018. 14:22 IST