Celebrated director Joe Pytka, also known for films like "Let It Ride" and "Space Jam", will receive this year's Lifetime Achievement Award for Distinguished Achievement in Television Directing.
The Directors Guild of America (DGA) announced this on Monday, reports variety.com.
"When it comes to commercials, there is no higher bar than the one set by the incomparable Joe Pytka. So many of his over 5,000 projects - which include more than 80 Super Bowl commercials - are part of the nation's zeitgeist, from his iconic, generation-defining Pepsi ads to Nike's 'Bo Knows' and Budweiser's 'Clydesdales' to the unforgettable 'Your brain on drugs' PSA," said DGA president Paris Barclay.
"For these reasons and so many more, we're thrilled to present this top Guild honour to Joe," Barclay added.
He also directed music videos for late pop star Michael Jackson, including "The way you make me feel" and "Dirty Diana".
The award will be presented at the 68th annual DGA Awards on February 6, 2016.
