Spice Digital Limited, a part of Spice Mobility group, on Friday announced its collaboration with technology company MoMagic Technologies to introduce a new product named "AdGyde".
"AdGyde" is a real time, mobile app analytics and attribution solution for the app developers and marketers which help mobile app companies understand user experience and identify quality users.
"'AdGyde Solutions' will monitor analytical data of the app users and provide insights to optimise growth hacking. It will work towards reinforcing and boosting Digital India and Start-up India Vision," said Dilip Modi, Chairman, Spice Mobility, in a statement.
The USP of the product is to lower the customer acquisition cost.
"With 'AdGyde Solutions', we are determined to provide analytical solutions which are vital for a start-up's return on investment (ROI), and we are hopeful that it will benefit vastly." added Arun Gupta, Founder and CEO, Momagic Technologies.
--IANS
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