Vodafone India have been roped in as the title sponsors of the $1 million Indian Badminton League (IBL).
Speaking on the association, Vodafone India's chief commercial officer Vivek Mathur said: "We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry."
Speaking on this occasion, Badminton Association of India (BAI) president Akhilesh Das Gupta said: "We welcome Vodafone to the IBL family. We look forward to a strong and successful association and their presence will add goodwill to the league."
The league will kick-off Aug 14 here with a match between Delhi Smashers and Pune Pistons. The top four of the six franchises will clash in the semifinals and the winners will meet in the final Aug 31 in Mumbai.
