 "(Extreme right) Robert Bootzin (1914-2004), an early American icon of fitness and natural living ; (left) perennial themes in heath/ethical brands — a range of antidotes. The folksy strand: hand lettering, intricate, irregular shapes, the medieval or")
If this hasn’t happened to you, make it happen. Go to a shiny modern retail store near you, and stroll the juice shelves. Your eye is caught by a glass bottle with a metal cap, a mini-replica of the milk bottles of your youth. You take in the charmingly “un”-designed bottle. Austere titling identifies the grass-green juice as cold-pressed Mojoberry, wild-sourced and full of natural antioxidants. Mixed only with spring water, it promotes healthy metabolism, and is plucked by Melgrovian gatherer communities. Like it? Yes, especially when you learn that 1% of gross sales go to keep the intellectual property
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper
