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Colors goes West

Business Standard  |  New Delhi 

It’s not just young men who need to go West to improve their fortunes. The buzz in the airwaves is that the highly successful TV channel Colors, too, is all set to set to launch in the US and the UK to rake in some moolah. Colors believes it has an untapped gold mine in the subcontinent’s diaspora. Here’s why: Audiences from India, Bangladesh and Pakistan — and there are nearly 200,000 subscribers in the US — pay, on an average, $ 5 per subscription for a month. That’s why top executives spotted in the US last week tying up deals with cable and DTH operators.

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First Published: Fri, June 05 2009. 00:19 IST