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Do odd alliances make bad brand flirtations?

There have been brand collaborations in the past that have been really well done

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Sandeep Goyal
The proposed Tiffany & Co and Nike brand collaboration has evoked mixed response from fans and followers. For Tiffany & Co, it has been touted as an opportunity to try and appeal to a younger audience. For Nike, the teaming up is tied into the 40th anniversary of the beloved Air Force 1 sneaker. But the question being repeatedly asked is whether this is one of the most mismatched, and worst thought through, brand alliances in years?

The Tiffany & Co. x Nike Air Force 1 Low '1837' collaboration is said to be coming on March 7, but “sneakerheads” from the
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper