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From inches to centimeters

Indian consumers are getting used to better decor and IKEA is is teaching Indians to plan and buy furniture

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Ikea advertises its living rooms | Image: IKEA India

5 min read Last Updated : Mar 29 2019 | 8:59 PM IST

Last October I was in Hyderabad to deliver a talk. A friend had loaned me his car and chauffeur, and I had resolved that even though I was going to be in Hyderabad for under 24 hours, I will make a visit to IKEA’s first store in India.

Fortunately my flight landed on time and I could be at the store as it was opening for the day. The millions or thousands, who had lined up outside IKEA on the day of the opening were missing. It was after all a couple of months after the store had opened. My smart

Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

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