Can businesses continue making profits if they prioritise environmental sustainability? Going by some of the high-profile business books published in India recently, the answer is: Yes.
Narotam Sekhsaria, chairman of Ambuja Cements, believes that “environmental consciousness” is good for the planet and for business. This mantra has had a “direct beneficial impact on the bottom line”, and helped him command a premium price for his cement. In his book, The Ambuja Story (2022), he remarks, “Even consumers feel happy about buying from companies that are eco-friendly and run their business ethically.”
Using a mineral called fluorspar from the discarded industrial waste of
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