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Hot and spicy

Business Standard  |  New Delhi 

Such terms are usually associated with different offerings, but in these tough times when you have to really vie for customers’ attention, anything goes. So, budget airline Spice is trying to woo customers by offering “Spicy Hot Fares” this winter. Whether it’ll work is unclear since all domestic airlines have cut their fares to pass on the reduction in ATF prices.

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First Published: Fri, January 02 2009. 00:00 IST