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Elon Musk whistles past Tesla's graveyard

Robert Cyran 

Robert Cyran Elon Musk is whistling past Tesla Motors' graveyard. The electric-car maker's chief executive has dismissed the threat from Apple as a potential competitor in the auto market. The iPhone maker's hiring of engineers from Tesla prompted him to tell a German newspaper: "If you don't make it at Tesla, you go work at Apple", and to refer to the $630 billion tech giant as the "Tesla graveyard". Musk's ventures - also including SpaceX and SolarCity - are impressive, but Michael Dell and Steve Ballmer, among others, can attest to the perils of underestimating ...

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First Published: Sun, October 11 2015. 21:32 IST