No conflict

With veteran actor Amitabh Bachchan roped in as brand ambassador for Incredible India, officials at Gujarat's tourism ministry are in a flap. The general feeling is that it would be impossible to find another actor of the stature of Bachchan to be the face of that state. So the ministry will continue with the 73-year-old actor's Khushbhoo Gujarat ki campaign for some more time. "We have shot new promotional films with Mr Bachchan at new tourist spots. Those films will be released soon," said a ministry official. In any case, there is no major conflict, believe some: "Not like being an ambassador for both Coke and Pepsi," as an industry insider put it.