Health covers are not a last-resort offering

Covid will change the health insurance industry permanently. The perception of consumers towards insurance has moved from mere compliance or tax saving towards a protection standpoint

The year 2020 will be remembered as one in which India and the world grappled with the Covid pandemic. Covid-19 has forced the health insurance eco-system to innovate as it strived to meet the needs of consumers. For the first time, health premiums moved past motor insurance, thereby making health insurance the largest non-life insurance category in the country. This is a very encouraging development as we move off the current low levels of health insurance penetration. 

A significant part of the increase in the customers’ willingness to buy health insurance can of course be attributed to the fact that