Business Standard

How you can build a greener planet using the power of your wallet

From exiting firms that pollute to spending on environment-friendly products and endorsing socially responsible firms, there are silent but powerful ways in which your money can do the talking

Plastic Out, Banana Leaf In: Banana leaves provide for an eco friendly packaging option at Chennai-based superstore Sunny Bee
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Plastic Out, Banana Leaf In: Banana leaves provide for an eco friendly packaging option at Chennai-based superstore Sunny Bee

Namrata Kohli New Delhi
In our increasingly connected world, consumers are becoming more educated about the environmental impact of a growing population competing for finite natural resources. Put simply, most people are more open to the idea of using less harmful products, especially if they are as easy to find and use as other products. Globally, a report says that 55 per cent of consumers across 60 countries are willing to pay higher prices for goods made by environmentally-conscious companies. Clearly, consumers care more now than ever before, about the green industry and have the resources to find products that meet their requirements.

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First Published: May 31 2019 | 2:40 PM IST

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