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The pandemic has raised awareness about the need to have adequate life insurance. However, urban India has also grown more anxious about financial security and preparedness over the past year, owing to the Covid-19 pandemic.

These are some of the key findings of the third edition of the Max Life India Protection Quotient (IPQ) 3.0 survey, conducted jointly by Max Life Insurance Company and Kantar, an insight and consulting company.

Prashant Tripathy, managing director and chief executive officer (CEO), Max Life Insurance, says, “While the survey has obse­rved a positive trend in urban India’s appro­ach to financial protection over the past three